Tax Waver | Video

Alexander Gorney | 4/9/2012

Advertising is all about getting the consumers attention, no matter if the commercial is on radio, TV, billboards, or the street. You may not have heard of a "waver" but if you`ve seen one, they probably caught your eye.

The Statue of Liberty really stands out this time of year. Drive by the corner of Washington Street and the Expressway and she almost jumps out at you.

"I wave at them, make funny faces at kids, you know whatever I can do to draw attention," said Jerri Davison.

Davison is a "waver" for Liberty Tax Preparers, eight hours a day she pounds the pavement, rounding up business.

"The people that stand outside, you`d be surprised, so many of our clients come in and we`ll ask why did you decide to come in? `Oh because the young lady,` they`re waving, they love it," said Liberty Tax CPA Chen Schuh.

What`s Davison`s favorite part of the job?

"Waving to the people, its fun with some of their reactions, some will get the video camera out, some wave back to you."

Other business have even reacted to Liberty Tax`s unique form of advertising.

"I know seven or eight years ago we were the first business to have the waver out there and since there have been ones at Pizza Hut, they have it out there too," Schuh said.

Unless you`ve walked a mile in her shoes, motorists who pass by have no idea what the hardest part of this job is.

"The hard part is not standing on your feet, it`s when the wind is so strong it tries to knock the sign out of my hand," Davison said.

Davison and other Liberty Tax wavers will continue to patrol until the streets until the tax man cometh.

Tax office waver`s last day of work and the deadline to file your taxes this year both fall on April 17.

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